Commercial Bank of Kuwait Launches New TVC for “One Card… Two Ways to Be Rewarded” Mastercard Campaign

Commercial Bank of Kuwait (Al Tijari) has launched a new television commercial as part of its ongoing “One Card… Two Ways to Be Rewarded” Mastercard campaign, bringing the campaign’s benefits to life through an engaging production featuring a group of personalities, The TVC has generated strong attention and engagement since its launch, presenting the campaign’s two key rewards in an entertaining and relatable way while reinforcing the value customers can enjoy when using their eligible Al Tijari Mastercard credit cards. Through its creative concept and recognizable cast, the production aims to reach a broad audience while delivering the campaign message in a simple and memorable manner.

In this context, Bodour Boukhamsin, Assistant General Manager Marketing Department – Retail Banking Division at Commercial Bank of Kuwait said: “The launch of the new TVC for the ‘One Card… Two Ways to Be Rewarded’ Mastercard campaign reflects the Bank’s commitment to developing innovative ways of communicating with its customers and presenting its marketing campaigns in a creative and engaging manner. Through this production, we sought to deliver a concept that combines entertainment with a clear marketing message, while featuring a group of well-known personalities, adding a distinctive character to the TVC and helping enhance its presence and audience engagement.”

The launch of the TVC represents the latest phase of Commercial Bank of Kuwait’s integrated marketing campaign. Following the initial campaign announcement and the Bank’s successful activation at The Avenues Mall, which attracted significant customer interaction, the new TVC builds further momentum and serves as an important reminder for customers to take advantage of the campaign before it concludes on 7 November 2026.

At the heart of the campaign are two rewarding opportunities available to Mastercard World, Platinum and Titanium credit cardholders. Customers can enjoy 6% cashback on eligible spending on airline tickets, hotel bookings and car rentals, while also accumulating points for the opportunity to enjoy an exclusive UEFA Champions League Priceless Experience. This experience is courtesy of Mastercard, Official Sponsor of the UEFA Champions League.

Through the cashback offer, eligible cardholders who spend KD 200 or more per month within the qualifying categories can receive 6% cashback, up to KD 600 per month and a maximum of KD 1,800 throughout the campaign period. The cashback is calculated and automatically credited at the mid of each month, with no prior registration required.

The second part of the campaign gives customers the opportunity to compete for one of five exclusive UEFA Champions League Priceless Experience packages. Each package is for the winner and one companion and includes match tickets, business-class flights, three nights’ hotel accommodation, transportation, a city tour and related arrangements, courtesy of Mastercard, Official Sponsor of the UEFA Champions League.

To participate in the UEFA Champions League opportunity, customers must register through the dedicated platform available on Commercial Bank of Kuwait’s website. Every eligible transaction of KD 10 or more earns one point, and customers can continue accumulating points until the end of the campaign. The five customers with the highest number of qualifying transactions will receive the packages, with cumulative qualifying spend serving as the tie-breaker where applicable.

Through the new TVC, Commercial Bank of Kuwait continues to adopt creative and engaging approaches to communicating with its customers, combining entertainment with clear product messaging and highlighting the tangible benefits available through its credit card portfolio. The participation of prominent personalities further strengthens the campaign’s reach and supports the Bank’s objective of presenting its offers in a contemporary format that resonates with different customer segments.

With the campaign continuing until 7 November 2026, Commercial Bank of Kuwait encourages eligible Mastercard cardholders to make the most of the remaining campaign period, whether by benefiting from cashback on their travel-related spending or by accumulating more qualifying transactions toward the UEFA Champions League Priceless Experience. This experience is courtesy of Mastercard, Official Sponsor of the UEFA Champions League.

Mastercard is a global financial technology company that operates one of the world’s largest electronic payment networks, connecting banks, merchants, and consumers across more than 200 countries.

In collaboration with its clients, Mastercard work to build a sustainable economy that offers everyone the opportunity to thrive. MasterCard support a wide range of digital payment options, making transactions safer, smarter, and more accessible. Furthermore, their technologies, innovations, partnerships, and networks combine to deliver an exceptional set of products and services that unlock the potential of   individuals, businesses, and governments. For more information about Mastercard card campaigns and promotional offers, please visit the Mastercard website (www.mastercard.com) or the Commercial Bank of Kuwait website (www.cbk.com).